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Tyler A. Thomas

Senior Director of Integrated Content
University of Nebraska-Lincoln

Tyler A. Thomas is a digital-native and award-winning strategist who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university, Tyler is part of the institution’s senior communications leadership team directing the university’s strategic functions including social media, videography, photography, project management and graphic design to deliver an effective strategy and editorial plan across owned, earned and paid channels.

Tyler A. Thomas’s Session(s):


2:00 pm–5:00 pm — Tuesday, October 15, 2019

Social Media Workshop B
(HIGHER EDUCATION): Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion

If you work in higher ed social, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. I’ve been in your shoes and social in higher ed is tough, but it doesn’t have to be! In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization. 

Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.

In this training you will learn:

  • How to be laser-focused on your audience(s) and build an Audience Map
  • Build a Content Inventory that allows you to work smarter not harder
  • Develop a Social Snapshot to actively measure your success and prove your ROI

9:00 am–9:10 am — Wednesday, October 16, 2019

Opening Remarks by Higher Ed Summit Emcee


9:50 am–10:00 am — Thursday, October 17, 2019

Opening remarks by Higher Ed Summit Emcee


2:20 pm–3:00 pm — Thursday, October 17, 2019

Closing Keynote: Too Blessed To Be Stressed

The role of a social media manager has transformed over the years and each day there is more responsibility and more opportunity to connect with our audiences. But how in an ever-changing discipline that requires long hours, stressful situations and killer content creation can managers balance doing their jobs well and managing self-care? This session is a personal story of managing social media on a Big Ten campus and is a rally cry for those working in the industry.


Check out our early bird ticket prices!
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