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Tyler Thomas

Senior Director of Integrated Content
University of Nebraska-Lincoln

Tyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media, videography, photography, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the American Marketing Association, American Advertising Federation, Public Relations Society of America and the Council for Advancement and Support of Education. 

Tyler is an international presenter, invited speaker and writer on integrated digital content strategy in higher education and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.

Tyler holds a master’s degree in higher education administration, bachelor’s degree in advertising, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course in both an online and in-person format on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications. Tyler is a self-proclaimed foodie and published author, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.

Tyler Thomas’s Session(s):


2:00 pm–5:00 pm — Tuesday, October 15, 2019

Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion

If you work in higher ed social, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. I’ve been in your shoes and social in higher ed is tough, but it doesn’t have to be! In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization. 

Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.

In this training you will learn:

  • How to be laser-focused on your audience(s) and build an Audience Map
  • Build a Content Inventory that allows you to work smarter not harder
  • Develop a Social Snapshot to actively measure your success and prove your ROI

9:00 am–9:10 am — Wednesday, October 16, 2019


9:50 am–10:00 am — Thursday, October 17, 2019

Opening remarks by Higher Ed Summit Emcee


2:20 pm–3:00 pm — Thursday, October 17, 2019

Too Blessed To Be Stressed

The role of a social media manager has transformed over the years and each day there is more responsibility and more opportunity to connect with our audiences. But how in an ever-changing discipline that requires long hours, stressful situations and killer content creation can managers balance doing their jobs well and managing self-care? This session is a personal story of managing social media on a Big Ten campus and is a rally cry for those working in the industry.


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