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Gaetan Akinrolabu

Director of Paid Media and Social Media Strategy
Bristol-Myers Squibb

With more than 10 years executing high-value digital marketing campaigns for campaigns inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing and in-depth knowledge of how paid media works to drive platform growth, conversion upon objective to over-exceed ROI and meet business objectives/goals with insight from analytics. Currently serving as Associate Director of paid media and social media strategy at Bristol-Myers Squibb, Gaetan oversees all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulate target audiences and using custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.  

Gaetan Akinrolabu’s Session(s):

11:00 am–11:40 am — Thursday, October 17, 2019

How to Navigate An Organic vs Paid Digital Strategy

Social media channels are rapidly becoming media companies that are focusing on a “pay to play” principle. This means developing a paid social media strategy is extremely important. What does that mean for organic content?

In this session, Gaetan will explore:

  • When you should be using an organic strategy to boost your paid efforts
  • The importance of organically inserting your company and thought-leadership in the right conversations your target audience is paying attention
  • Thoughts on the question everyone is asking: “Is organic social media execution dead?”

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