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Ruben Resendez

President
adHere, Inc.

Ruben Resendez is a former Strategic Partnerships Manager grown to President of the fastest growing education lead generation company in the industry helping universities and colleges all around the US lower their Cost Per Enrollment of students.  Ruben is a self-taught media buyer that created adHere’s social media channel from scratch and has now built it to the point of spending over $500,000 a month in advertising dollars on various paid social media platforms such as Facebook, Instagram, Snapchat, LinkedIn, and more. Before becoming the Founder and President of adHere, he previously grew both the Client Services and Marketing departments within some of the largest lead generation firms in Silicon Valley to revenue growth rates of over 139% within 2 short years.  This has lead to awards from the Silicon Valley Business Journal’s Fast Private 500 and the Inc 500s number 26 top companies in Silicon Valley.  Ruben currently sits on the board of directors for the Silicon Valley Capital Club’s Emerging Executive Leadership program and is the Moderator of the Silicon Valley Chapter of the world-renowned Entrepreneur Organization.

Ruben Resendez’s Session(s):


2:00 pm–2:45 pm — Wednesday, October 16, 2019

Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook

Panelists will discuss topics including: 

  • How to create super engaging ads
  • How to generate a higher Return On Investment (ROI) with your facebook ad campaigns
  • How important is a landing page to your campaign
  • What tools to use to increase conversions on your ads and landing pages?
  • Campaign launch and testing framework for Facebook and Instagram Advertising.
  • How Facebook and Google punish Higher Ed Institutions when they send traffic to their website and course pages
  • How to utilize Facebook's pixel to get the best results

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