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Jackie Hartwig

Director of Portfolio Marketing
Strategic Education, Inc.

As the Director of Portfolio Marketing at Strategic Education, Inc., Jackie Hartwig brings business and marketing teams together to lead the direction and implementation of how the organization goes to market for each product segment. Previously she ledCapella University’s FlexPath marketing strategy, and prior to that, she was Capella’s manager of marketing for the School of Nursing and Health Sciences. She holds a Bachelor of Individualized Studies from the University of Minnesota and an MBA in Marketing along with a Post-Master’s Certification in Enrollment Management from Capella University.

In 2015 she joined the board of Leaders of Today and Tomorrow, which is a not-for-profit fellowship program designed to develop women-identified individual’s professional, personal, and community-driven leadership.  Hartwig was awardedMadWoman of the Month by Minneapolis MadWomen, published by the Egotist in October of 2015, highlighting inspiring women in the marketing and advertising community. She is now serving as a mentor to young marketing professionals within this organization.  Throughout the years, she has also had an entrepreneurial spirit, starting her own pet photography business, and most recently starting her own marketing consulting business, serving a wide variety of clients, from fashion to electric vehicle charges.

 

Jackie Hartwig’s Session(s):


11:00 am–11:40 am — Thursday, October 17, 2019

Launching and Measuring an Effective Influencer Marketing Program

Panelists will share best practices and insights on topics including: 

  • What are some current opportunities and challenges in influencer marketing for higher education?
  •  What are the characteristics that make up an influencer in the higher education space?
  • Can a professor become influential? If so, what are some best practices?
  • What resources are available for educators and others to become influential in their space?
  • What are some successful influencer tactics that your university has tested?
  • How do you track the results of your influencer campaign?
  • How are your influencer strategies integrated with your paid media strategies?

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