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Webb Lewis

Digital Content Specialist
The University of Mississippi

Webb Lewis has been with the University of Mississippi for nine years and currently serves as the Digital Content Specialist for University Marketing and Communications.  In addition to developing and curating the social media content calendar, Webb also is responsible for carrying out the university's strategy across all social channels, monitoring engagement and acting as the liaison between his shop and social media coordinators across campus.  Webb holds a Bachelor's in General Studies and a Master’s in Higher Education both from the University of Mississippi.

Webb Lewis’s Session(s):


11:15 am–12:00 pm — Wednesday, October 16, 2019

Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students

Topics and case studies covered in this panel include:

  • How social media takeovers via Instagram supports authenticity
  • Instagram Highlights & Stories as an avenue for prospective students to learn more about your university 
  • Strategies for using Snapchat to increase applications
  • Using Facebook to reach prospective students through their parents

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