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Maria DeCabooter

Assistant Director, NAU Social Media
Northern Arizona University

Maria DeCabooter has led NAU’s social media and digital communications efforts since 2013. She loves creating communities that build relationships and is honored to tell the Lumberjack story every day. Under her leadership, NAU ranked first in social media engagement two years in a row by Rival IQ and Up&Up. She earned the Best Higher Ed Administrator Using Social Media award from the EDU Hall of Fame in 2017. Most recently, the NAU Social Media team won the Best Use of Instagram Stories category in the 2019 PR Daily Digital Marketing and Social Media Awards. Maria received a B.A. from Rice University and a J.D. from the University of Arizona Rogers College of Law.

Maria DeCabooter’s Session(s):

4:00 pm–4:45 pm — Wednesday, October 16, 2019

Panel: How to Best Communicate With And Engage Faculty, Staff & Students: Creative Ways to Share Academic & Research Content on Social

Panel topics include:

  • How to work with faculty and staff who are social media shy
  • Ways to start a conversation and break the ice with those who are reluctant to participate
  • How to leverage story highlights to create evergreen content that can live on professor’s bios, department, and college websites
  • Showcasing the student research experience through their eyes: how to collect content from students and share it in a meaningful and interactive way
  • Demystifying discovery majors, graduate programs, and research through visual content, storytelling, and advertising
  • Education and outreach: explaining, educating, and involving administrators for buy-in

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