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Ali Yares

Assistant Director & Marketing Campaign Manager
Kogod School of Business at American University

Ali Yares has been working in education and non-profits for the last 15 years. At the Kogod School of Business, she manages digital marketing strategy, analytics, and oversees project management. She holds a doctorate in communication design from the University of Baltimore and teaches online students in web design at the University of Maryland, University College.

Ali Yares’s Session(s):


2:00 pm–2:45 pm — Wednesday, October 16, 2019

Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook

Panelists will discuss topics including: 

  • How to create super engaging ads
  • How to generate a higher Return On Investment (ROI) with your facebook ad campaigns
  • How important is a landing page to your campaign
  • What tools to use to increase conversions on your ads and landing pages?
  • Campaign launch and testing framework for Facebook and Instagram Advertising.
  • How Facebook and Google punish Higher Ed Institutions when they send traffic to their website and course pages
  • How to utilize Facebook's pixel to get the best results

1:30 pm–2:10 pm — Thursday, October 17, 2019

Into and Beyond Your First Role as a Social Media Manager - Perspectives on Different Career Paths in Higher Education

This panel will explore different career paths that higher education professionals have followed, both into and beyond their first role as a social media manager. As a relatively new field, you'll hear from professionals at different points in their career about their paths and their hopes for the future. Discussion topics include:

  • What do your current responsibilities entail, and how did you transition into that role?
  • What do you think is the most important thing you do every day?
  • What gets you out of bed every morning? What is it that inspires you about your current job?
  • How do you think your current role prepares you for professional growth?
  • What piece of professional development advice would you give to someone interested in working in social media?

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