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Lindsey Marcus

Web Content Coordinator
Oklahoma City University

Lindsey Marcus is the web content coordinator for Oklahoma City University and manages their Facebook, Twitter, Instagram, and LinkedIn accounts. She is also the social media manager/graphic designer for The House OKC, a niche Oklahoma marketing firm. Whether she’s working with a national retail chain, private university, or local restaurant, she loves figuring out the perfect combo of words and images to get people to stop scrolling and start focusing on killer content. When she’s not hashtagging or live streaming, you’ll find her walking her rescue chug (chihuahua+pug), Sugar, posting travel pics to her Instagram Story, or reading Lin-Manuel Miranda’s tweets.

Lindsey Marcus’s Session(s):

11:50 am–12:30 pm — Thursday, October 17, 2019

Panel: How Institutions are Running Creative Social Media Campaigns to Strengthen Brand Reputation (and How to Bounce Back When Campaigns Fail)

Topics include:

  • Where do you get creative inspiration for your campaigns?
  • What steps do you take to try to ensure successful execution?
  • What has been the significance of having a targeted audience in your campaigns?
  • How have you and your team used research and data to strengthen the likelihood of success?
  • How do you measure success with your campaigns? Where does brand reputation fit in?
  • What advice do you have on how to bounce back from failed campaigns?

Check out our early bird ticket prices!
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