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Jason How

Managing Director
Agency J

Jason How operates Agency J, a Higher Ed marketing agency specialized in student recruitment. The team excels in helping admission teams jam-pack their enrollment pipeline with qualified student inquiries. Their work has been featured multiple times by Social Media Examiner, AgoraPulse, Addicted 2 Success, and many other publications.

Jason How’s Session(s):


2:00 pm–2:45 pm — Wednesday, October 16, 2019

Panel: Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook

Panelists will discuss topics including: 

  • How to create super engaging ads
  • How to generate a higher Return On Investment (ROI) with your facebook ad campaigns
  • How important is a landing page to your campaign
  • What tools to use to increase conversions on your ads and landing pages?
  • Campaign launch and testing framework for Facebook and Instagram Advertising.
  • How Facebook and Google punish Higher Ed Institutions when they send traffic to their website and course pages
  • How to utilize Facebook's pixel to get the best results

Check out our early bird ticket prices!
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