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Katherine Doble

President and CEO
INGAGE Biz

Katherine Doble is the president and founder of INGAGE Biz, a digital marketing firm focused on goal-oriented, targeted social media management, content creation, and email marketing.  Since founding the firm in 2011, Katherine has developed award-winning social media and online campaigns for all sizes of organizations, from top Fortune 500 companies to privately-owned businesses. 

Katherine began her career managing public relations initiatives for non-profits. After securing media placements on 20/20, The New York Times, and The Washington Post, Katherine began leveraging digital marketing to further the reader and viewership of the media placements and raise funds.

Most recently, Katherine developed the digital strategy and launched the social media accounts for David Beckham’s soccer team and stadium, Club International de Futbol.  Under Katherine’s direction, INGAGE’s current and past client roster includes Barry University, The Florida Bar, Urban Land Institute, Kraft Foods, Coca Cola, Mondelez, Procter and Gamble, Oxygen Development, and Miami Downtown Development Authority. 

She was recognized by Ford and Lincoln Motor Companies for her extensive work in the community and leadership example.  Katherine’s insights into social media trends have been published in NBC Latino, The Miami Herald, South Florida Business Journal, Bulldog Reporter, O’Dwyers, Customized Delivery and Logistics Association (CLDA) quarterly publication.

Katherine Doble’s Session(s):


2:55 pm–3:40 pm — Wednesday, October 16, 2019

Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel

Panel topics include:

  • How can communicators track brand awareness?
  • How do you define “conversions” mean for higher education?
  • How do you make metrics attractive? How do you communicate their effectiveness?

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