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Alyssa Cressotti

Director of Communications and Digital Engagement
Pace University

Alyssa Cresssotti is the Director of Communications and Digital Engagement at Pace University, the #1 private, four-year college in the nation for upward economic mobility. For nearly 10 years, she has been cultivating the voice of the University online and is responsible for the strategy and content development that drives the main Pace University website and social media accounts. She’s also been responsible for implementing crisis and reputational management processes. She received her MBA from Pace University, her MA in Media Studies from The New School, and her BA in English and Communications from Pace University. When she’s not endlessly scrolling on Instagram, she’s playing caretaker to an opinionated houserabbit.

Alyssa Cressotti’s Session(s):

2:55 pm–3:40 pm — Wednesday, October 16, 2019

Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel

Panel topics include:

  • How can communicators track brand awareness?
  • How do you define “conversions” mean for higher education?
  • How do you make metrics attractive? How do you communicate their effectiveness?

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