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Mai Nguyen

Marketing Insights Analyst
The Ohio State University

Mai Nguyen is a Marketing Insights Analyst at The Ohio State University, one of the nation’s top-rated public universities and academic medical centers. With over eight years of experience in multiple industry verticals, she is versatile and seasoned in developing solutions for data gathering, visualization, and insight development. In her position, Mai helps university marketers use data to guide their work in building awareness, driving engagement and inspiring choice and advocacy for Ohio State. She holds a bachelor’s degree in Marketing from the University of Notre Dame. Outside of work, Mai enjoys traveling, paper crafts and curling up to a good book.

Mai Nguyen’s Session(s):

2:55 pm–3:40 pm — Wednesday, October 16, 2019

Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel

Panel topics include:

  • How can communicators track brand awareness?
  • How do you define “conversions” mean for higher education?
  • How do you make metrics attractive? How do you communicate their effectiveness?

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