Tuesday, October 15, 2019
9:00 am–10:00 am
Registration for training attendees (breakfast provided)
10:00 am–1:00 pm
Navigating a Crisis - How to Build Your Social Crisis Comms Plan
Who is this social training for? Crises occur on every college campus. Being prepared and having a plan in place can help avoid a PR nightmare, and in some cases, can help you catch an issue before it becomes a full-blown crisis. Social media managers and those involved with their brand’s crisis communications strategy will walk away with the tactical elements needed to develop or enhance their organization’s social media crisis communications strategy.
Topics covered include:
1. Crisis strategy
- Developing an organizational command structure/who to have on your social “team"
- What protocols to have in place
- Collaborating with other teams: web, media, administration, creative, etc.
2. Real-world campus crisis examples: national, smaller-scale and the unthinkable
- How to navigate your way through these
3. How to develop a listening strategy
- Developing a listening strategy
- The value of listening tools
- How to determine the best listening tool (paid and free)
4. Interactive session
10:00 am–1:00 pm
Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.
Join CBD Marketing's Executive Creative Director Mary Olivieri, and their Senior Content Specialist Kelly Bradley, in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Firestone Building Products.
10:00 am–1:00 pm
How To Secure Business Growth with Retention Marketing
You spend time, effort and money to woo potential new customers. Your fancy marketing funnel works. Once these new customers buy and receive what you have promised, you start again. Do you repeat these successful marketing cycles, or even have several cycles running simultaneously? There are faster and often cheaper ways to secure business growth. Let’s talk about how you can grow your business by nurturing the customers you already have using customer service-friendly retention marketing ideas!
Who this workshop is for: Marketers who are excited about building relationships with current customers to grow their brand.
TAKE-AWAYS:
1:00 pm–2:00 pm
Networking Lunch
2:00 pm–5:00 pm
Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion
If you work in higher ed social, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. I’ve been in your shoes and social in higher ed is tough, but it doesn’t have to be! In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization.
Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.
In this training you will learn:
2:00 pm–5:00 pm
Convert Viewers Into Customers with YouTube Marketing and Ads
This workshop will show you how to build a successful YouTube channel and execute a profitable YouTube Ads, and how to monitor and optimize your campaign for further success. Learn how video can be your greatest ROI for your business!
Who this training is for: This workshop is for marketing professionals who want to grow their brand’s YouTube channel and drive revenue. Whether you’re just starting out with video or want specific strategies, to take your video marketing to the next level, you’ll leave with actionable steps that you can take to start growing your business with Video.
You will learn how to:
2:00 pm–5:00 pm
Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0
In the buzzing world of Influencer Marketing, it’s easy to overlook the obvious Influencers, your very own employees. In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers. We will work on a methodology called “Social Teaming” to get employees selected, onboard and working on together on behalf of the brand. We will cover how to connect your inside influencers with external influencers to increase engagement in a whole new way. There will be several case studies also presented, and you will have access to sample employee training materials, content maps, content calendars and other tools used to roll this out for your organization.
Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole 8 step process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level, from the inside out.
4:00pm - 5:00 pm
Miss the morning rush and grab your badge and event materials early!
Wednesday, October 16, 2019
7:45 am–8:45 am
Hot breakfast provided!
Learn from 30+ higher education marketing leaders
Leverage best practices from the private sector to accelerate your institution's social media strategy
9:00 am–9:10 am
9:00 am–9:10 am
9:10 am–9:50 am
Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters
My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.
Following my presentations, attendees will be able to…
9:10 am–9:50 am
In an increasingly fragmented world, we all have to ensure brands are greater than the sum of their social parts and posts. The best brand stewards will ask the big questions. Will your brand build its legacy today? Or will it be disposable tomorrow? Will your next idea change behavior? Or just change the number of engagements on a post? What will it take to make a stagnant brand grow again, a lost brand gain new direction, or a thriving brand grow faster?
Learn how today’s leading brands, from Burger King, to FDA’s The Real Cost, to Black & Abroad, are creating NEVER FINISHED ideas that unleash their potential. It takes a careful balance of creativity, data, strategy and a willingness to make your brand a constant work in progress. Because the best brands are epic stories comprised of chapters of ideas that fundamentally change the way people move through a world that’s ever-evolving. So only one question remains: What will you change today?
Key takeaways:
10:00 am–10:45 am
Social Media Personas: How to Build Out Your Institution's Voice and Tone on Social Media
Having a clearly identified brand voice and personality across your social channels is one of the most important components of your social strategy. How do you leverage what you know about your audience to define a presence that will resonate with and engage them?
This panel will dive into examples and insights around discussion topics including:
10:00 am–10:45 am
A Look at the Social Media Platform Landscape - Where Are the Biggest Upcoming Opportunities for Brands?
10:45 am–11:15 am
Sponsor Meet and Greet / Networking Break
Official Drink Sponsors:
11:15 am–12:00 pm
Born between 1995 and 2010 (age 9 to 23), the majority of GenZ students are thinking about college, applying to college, attending, or just graduating. GenZ is also the most diverse of any generation in America. Let’s discuss how higher education social media and our websites need to change, or transform, in order to best meet the needs of GenZ and get them interested in visiting, applying, and attending our campuses.
Topics covered on this panel include:
11:15 am–12:00 pm
Up-leveling Your Social Team: What Are the Components of Today’s Top Brands’ Most Successful Teams?
Traditional brand teams don't work in today's age. We live in a world where opportunities come without notice and brands have to compete with everything from an egg on Instagram to a 5-year-old YouTuber for attention. So, yeah...your traditional model needs an upgrade.
Leo Morejon (known for his work on Oreo and building large teams) will share an overview of what your team needs to look like today and most importantly why it needs to look different than ever before.
11:15 am–12:00 pm
Why Marketers Should Focus on Editorial Franchises, Not Content Marketing
One of the most common marketing investments is content marketing, and for good reason: Content is the currency of the internet, and it can find, attract, warm and convert prospects for all types of businesses. But as content marketing grows in marketer popularity, so do consumers’ expectations for the value that it drives in their lives. Through our research, we’ve found that projects borne from a commitment to audience service tend to develop stronger audience relationships and bring more value back to the organizations that fund them. Simply put, marketers who invest in editorial programs create assets that can develop into sub-brands that drive actual business value. In this session, we’ll show the attendees how to get started.
Attendees will learn:
11:15 am–12:00 pm
Building Your Network of Influencers: Why All the Best Brands Invest in Influencer Marketing
Brands across industries are investing more in influencer marketing. What are the most strategic ways to ensure that time and money pays off for the long haul? Bette Ann Schlossberg, Director of Influencer Marketing for Lyft, and Mae Karwowski, Founder & CEO of Obviously, have years of experience in influencer marketing. During this fireside chat, they’ll talk about why influencer marketing is a must, the best practices for building great and authentic relationships with influencers, and why a network is essential for long-term success.
Bette Ann and Mae will discuss:
12:10 pm–12:55 pm
This panel will share insights and case studies on topics including:
12:10 pm–12:55 pm
Engaging Niche Audiences: How SiteOne Landscape Supply Built a B2B Social Presence from Scratch
Landscape contractors and golf course superintendents can be some of the most notoriously difficult audiences to find, reach and engage on social media. There are very few usable interests that apply only these audiences that can also be used for social media targeting. And once you do figure out how to reach them, the threshold for relevant content is extremely high – this is an audience with a low tolerance for frivolity and a lot of expertise in their field.
SiteOne Landscape Supply is the nation’s largest and only national landscape supply company with over 500 branches in the U.S. and Canada. They wanted and needed a social media presence to match. Working together with the account team at Swanson Russell, the two companies have taken a brand from scratch to one of the most engaging brands on social media in the green industry. And we did it by bringing to life what could be considered some pretty dry topics – agronomic product applications, safety, and business tips.
Attendees will walk away from this session with:
12:10 pm–12:55 pm
Building Great Content on Complicated Subjects: IBM 5 in 5 - A Case Study
Have you ever had to create a campaign about a subject matter that might be difficult to understand? Creativity can be rough when you need to create an external campaign about a complicated topic in a B2B industry that may be of interest to clients, scientists, researchers or academics. But once the surface is scratched, it can be discovered that although the topic is complicated, it matters to just about every human and now you need to break it down and explain why.
Leveraging the IBM 5 in 5, in this session, we will discuss how to create consumer-friendly social content from topics that may be hard to understand by a non-expert, and how to build the human connection through your social and content strategy. You will also leave this session with learnings to bring these stories to life in a holistic digital experience that is not exclusive to social but also includes web, and digital media.
12:10 pm–12:55 pm
How to Kick Start and Scale Your Influencer Program From the Ground Up
In this session, Megan Conley, CEO + Founder of Social Tribe, and Ursula Ringham, Head of Global Influencer Marketing at SAP, will pull from their joint experiences as innovators and practitioners in the influencer space to guide you through the process of creating successful influencer partnerships from the ground up.
1:00 pm–2:00 pm
Networking Hour — Hot Buffet Lunch Provided
2:00 pm–2:45 pm
Panelists will discuss topics including:
2:00 pm–2:45 pm
Learn how to do effective crisis communications planning from someone who ran social media on the world stage with the highest stakes possible. As digital director for OFA, President Obama's political advocacy group, Caleb Gardner managed the output of @BarackObama for more than three years -- without causing any international incidents via tweet.
He'll teach you:
2:00 pm–2:45 pm
6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content
In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?
It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts.
Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social.
In this session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.
Attend this session and learn:
2:00 pm–2:45 pm
Boosting Your Brand with Employee Advocacy: A LinkedIn Elevate Case Study
In a social media world filled with business page after business page, there must be another way to boost brand awareness and maintain your brand’s reputation! We must take advantage of our employees’ voices and personal brands and with Employee Advocacy, this is all possible. This session, led by Katelyn Brower, Dun & Bradstreet's head of Global Social Media & Employee Advocacy, will inspire you to develop a successful Employee Advocacy program with examples from their use of LinkedIn Elevate.
2:55 pm–3:40 pm
Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel
Panel topics include:
2:55 pm–3:40 pm
Social Media at International Organizations
This panel will share insights on:
2:55 pm–3:40 pm
How to Use Data to Inform Creative and Copy Decisions
In this session, we’ll bridge the world of data and creativity to show how both can live harmoniously to create a better customer experience and drive your KPIs and performance. You’ll learn how to use data (no, you don’t need to be an Excel expert) to inform your creative and copy strategy, how social intelligence can be your new best friend, and to always keep your customer at the front of everything you do. Though we can’t promise you’ll be an expert in pivot tables, you’ll walk away with a different perspective on how numbers can really be the turning point for your creative and copy efforts.
Attend this session and learn:
2:55 pm–3:40 pm
How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz
What happens when a brand brings on an influencer agency? Does it have to be an all or nothing scenario? Or can the two compliment each other with the same goal in mind?
In this session, Danielle Wiley, CEO of Sway Group and Colleen Cleary, PR Director at OXO will use their working relationship as a case study on how brands and agencies can and should co-exist in the space. Each presenter brings years of experience in influencer marketing to the audience - one always on the brand-side, and one always on the agency. This session is perfect for attendees that want to optimize the way they plan, activate and measure influencer programs.
Highlights include:
3:40 pm–4:00 pm
4:00 pm–4:45 pm
Panel topics include:
4:00 pm–4:45 pm
Get Better Engagement and Build Trust With Your Online Audience
There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.
As per a recent Business Wire report:
See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.
If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.
So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.
4:00 pm–4:45 pm
Topic A: Tips for Gaining Senior-Level Buy in for Social
(Moderator: Dean DeLisle, Founder, SocialJack)
Topic B: How to Grow and Maintain a Social Media Following
(Moderator: Megan Toth, Senior Social Media Lead, NBC)
Topic C: Using Video Storytelling to Capture and Hold Your Audience's Attention
(Moderator: Kyle Doyle, Founder & Creative Director, Honest Motion)
Topic D: Growing Brand Loyalty Through Social Media Communities
(Moderator: Karalyn Zamora, Director of Digital Marketing and Growth, Gravity Products)
4:00 pm–4:45 pm
Topic A: Producing Consistent Content with Limited Resources - for Small Businesses
(Moderator: Rob O'Donnell, Vice President of E-commerce & Digital Marketing, Applegate)
Topic B: Influencer Marketing 101 - What You Should Know Before You Launch a Program
(Moderator: Jessie Spielvogel, Vice President, Digital, Fenton)
Topic C: Developing B2B Social Strategies
(Moderator: Katelyn Brower, Social Media Manager, Sterling)
Topic D: Influencer Marketing Tools to Help You Manage Your Program
(Moderator: Danielle Wiley, CEO, Sway Group)
4:55 pm–5:30 pm
Do you feel like departments and units at your university are working in silos? Is communication stymied between colleagues and your system communications office? It doesn’t have to be this way. Sophie Wolf, Digital Media Manager for Mississippi Institutions of Higher Learning – the four-year public university system of the Magnolia State, will break down walls and discuss collaboration from the perspective of someone who has worked as a one-person marketing jack-of-all-trades at a small liberal arts college and now as a higher ed system communications officer. How do news release topics get decided? Why do announcements about personnel matters seem last minute? How can universities more closely align and get our messages out through the system? Get prepared to get connected and energized to advance your work together.
Attendees will walk away from this session:
4:55 pm–5:30 pm
Using Data, Metrics, and Tools to Drive ROI
Yassss…we know content is King/Queen and YAAASSS…we know that video is the future of social. While those best practices are critical to success for brands, we also need to know how to show this success in a meaningful way to our leadership team. Data, metrics, and tools come together as critical ways to tell a story on how our work in the social media space is affecting ROI for organizations.
In this talk, you can expect to learn the following:
6:00 pm - 7:30pm
Cocktail Hour at Tailor Public House - Join us for an open bar and appetizers right down the street!
505 8th Ave @ Upstairs Bar
**MUST BRING YOUR EVENT NAME BADGE FOR ADMISSION**
Thursday, October 17, 2019
9:00 am–9:50 am
Registration and Breakfast
Learn from 30+ higher education marketing leaders
Leverage best practices from the private sector to accelerate your institution's social media strategy
9:50 am–10:00 am
Opening remarks by Higher Ed Summit Emcee
9:50 am–10:00 am
Opening Remarks by Summit Emcee
10:00 am–10:40 am
Engage, Empower and Embrace – How to Excite Leadership and Staff on Social
Social is always changing and, with it, the way we tell stories. Engaging leadership isn’t always an easy task, especially if they’re not used to the informal nature of social. At universities, we want to take them beyond handshakes and ribbon cuttings. We want to see them with students, showcasing their personality and interacting online.
I can’t promise we’ll get them on TikTok tomorrow, but I can promise we’ll discuss the road to a more engaged leadership.
We’ll explore:
We’ll also take a look at some real-world examples from CMU’s social accounts including what ended in a friendly online battle between university deans.
10:00 am–10:40 am
Where's The Leverage? The Case for Employee Advocacy
Traditional marketing has always has the challenge of trying to prove their spend on delivered results and let's be realistic, marketing as a whole has a trust problem. But your company has the assets to overcome this in your employees.
In this session, Glenn Gaudet, CEO and Founder of the Employee Advocacy solution GaggleAMP, will delve into how employee advocacy can amplify relationships. He'll show how an effective campaign can not only increase brand awareness, but demonstrate how Employee Advocacy is a component of an overall marketing strategy, not just a stand-alone project. Leveraging Employee Advocacy not only has a lasting impact on web traffic and lead flow, but also the ROI of your marketing campaigns.
10:40 am–11:00 am
Sponsor Meet and Greet / Networking Break and Refreshments
Official Drink Sponsors:
11:00 am–11:40 am
Launching and Measuring an Effective Influencer Marketing Program
Panelists will share best practices and insights on topics including:
11:00 am–11:40 am
Your Brand Voice on Social - How Jack Link's Protein Snacks Wins with Humor
Many brands try to break through in social using humor. However, when it's not grounded in brand strategy and consumer insights, jokes and engagement can fall flat. In this session, you’ll learn about how the Jack Link’s brand found its comedic sweet spot that has led to double-digit engagement growth and organic fan acquisition.
In this session, you’ll learn the steps to take in identifying your brand’s funny bone and how to make your audience LOL.
Takeaways include:
11:00 am–11:40 am
New Social Media Products and Platform Updates Marketers Need to Know About
What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself.
11:00 am–11:40 am
How to Navigate An Organic vs Paid Digital Strategy
Social media channels are rapidly becoming media companies that are focusing on a “pay to play” principle. This means developing a paid social media strategy is extremely important. What does that mean for organic content?
In this session, Gaetan will explore:
11:50 am–12:30 pm
Topics include:
11:50 am–12:30 pm
Cause is Working; Your Marketing Isn't
For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. GenZ wants brands to stand for something, even if it’s controversial. And 78% of them are willing to change their purchase decisions accordingly. And while brands value corporate responsibility, they’re missing the mark on reaching, engaging, and activating young people around their brand purpose.
In this session, you’ll learn how DoSomething.org (the largest org for young people and social good) infuses purpose into marketing in a way that activates millions of GenZers to support companies and causes by reaching them where they are. Mary Noel will share how the insights from activating DoSomething.org’s 5 million members for good now helps other brands build relationships with GenZ based on shared values. In this new era of brand loyalty, we’ll separate fact from fiction and ensure you have the tools to effectively engage a new generation.
Attend this session and learn:
11:50 am–12:30 pm
How Brands are Leveraging Stories
The social Story format has gained significant traction in recent years and continues to dominate consumer attention. The format incepted on Snapchat and has since been heavily adopted by competing platforms to increase usage. Trevor will unpack why Stories are winning with consumers, and how your brand can win over the consumers being sought.
In this session, Trevor will discuss:
11:50 am–12:30 pm
Overwhelmed about the intricacies of Facebook targeting? Why do advertisers try to outsmart Facebook when they can let the platform do what it was made to do? When marketing campaigns are set to unrealistic targeting parameters, campaigns can tank and your metrics will suffer. This session will focus on your overall Facebook strategy, on best practices for the platform and on how to balance the need for scalable targeting with your client’s reporting expectations. Hear from Corey Teich at social and digital agency GLOW on how to maximize scalable results without getting in your own way.
Key Takeaways:
12:30 pm–1:30 pm
Networking Lunch
1:30 pm–2:10 pm
This panel will explore different career paths that higher education professionals have followed, both into and beyond their first role as a social media manager. As a relatively new field, you'll hear from professionals at different points in their career about their paths and their hopes for the future. Discussion topics include:
1:30 pm–2:10 pm
How Nationwide Leverages a Social Persona to Create a Culturally Relevant Brand
Every brand can have a niche in the social media space by knowing exactly who you’re targeting and how to talk to them. Content that resonates, is relevant, and provides values will generate the most engagement and in turn, grow interest in your brand. Instead of cold calling via social media, you can extend your brand guardrails outside of being completely product-driven. Leveraging brand traits, partnerships, history, and stories are entry points to have authentic conversations with current and prospective consumers. Nationwide has transformed its social business proposition to become a more culturally relevant brand that can interact with people and trends through defined permissions. Here’s how we did it.
Takeaways:
1:30 pm–2:10 pm
How User-Generated Content on Instagram Can Drive Engagement and Revenue for Retailers
Instagram has played a crucial role in the growth of S’well. In addition to S’well posting on Instagram itself, S’well customers often post pictures of their S’well bottle in their personal Instagram feeds. As a result, the brand has more than 261,000 Instagram followers. What really moved the needle for S’well however was when the brand integrated its Instagram presence with its e-commerce site. Now, S’well’s Instagram gallery takes users right to the product page of its website, making Instagram a revenue-driver, and user-generated photos of S’well bottles are highlighted on the brand’s site into addition to its social properties. S'well has seen an 8x in conversions and 4x increase in time on site from visitors interacting with user-generated content.
In this session, Apu and Josh will discuss:
• How to identify and leverage social influencers – especially micro-influencers (those with smaller followings)
• How to fully leverage user-generated on platforms like Instagram to a brand’s website to email
• How image-based marketing is helping consumers discover new products
1:30 pm–2:10 pm
Boost the Impact of Your Paid Social Strategy
As communications experts, we know that paid media is vital to yielding ROI from your social strategy. Yet, this can get tricky. Social content marketing can take a longer time to show return, while fast-acting tactics like influencer marketing can often limit sales to a per post basis. Ryneska cuts through the noise with accessible, easy-to-execute methods to help level set and optimize paid performance. This session will provide solid value for all maturity levels in the social media space.
2:20 pm–3:00 pm
The role of a social media manager has transformed over the years and each day there is more responsibility and more opportunity to connect with our audiences. But how in an ever-changing discipline that requires long hours, stressful situations and killer content creation can managers balance doing their jobs well and managing self-care? This session is a personal story of managing social media on a Big Ten campus and is a rally cry for those working in the industry.
2:20 pm–3:00 pm
How To Get Your Customers To Create Endless Amounts of Content for Your Business
Do you struggle to create thumb-stopping content? Do you have a limited budget or resources to generate high-quality and engaging content? After this inspiring, example-filled, keynote from Tyler Anderson, you'll leave with a step-by-step checklist to get your customers to create endless amounts of content for your brand or business. You'll discover why content created by your customers is so impactful, how to get your customers to create content that influences purchasing decisions, how to leverage user-generated content to fuel your marketing, and much more.
3:00 pm
Summit Concludes