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Day 1: Pre-Summit Social Media Trainings

Tuesday, October 15, 2019

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Workshop A
(HIGHER EDUCATION)

Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University
Nicole Carlone Losi
Director of Digital Content
Kent State University

10:00 am–1:00 pm

Workshop A

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

10:00 am–1:00 pm

Workshop B

Dorien Morin-van Dam
Social Media Consultant
More In Media

1:00 pm–2:00 pm

2:00 pm–5:00 pm

Social Media Workshop B
(HIGHER EDUCATION)

Tyler Thomas
Senior Director of Integrated Content
University of Nebraska-Lincoln

2:00 pm–5:00 pm

Workshop C

Marlon Doll
Founder & Video Marketing Expert
Vireo Video

2:00 pm–5:00 pm

Workshop D

Dean DeLisle
Founder & CEO
SocialJack

5:00 pm

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Day 2: General Summit

Wednesday, October 16, 2019

7:45 am–8:45 am

General Summit Registration

8:45 am–9:00 am

Conference Welcome by Summit Producer

Breanna Jacobs
Summit Producer
GSMI

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:00 am–9:10 am

Opening Remarks by Higher Ed Summit Emcee

Tyler Thomas
Senior Director of Integrated Content
University of Nebraska-Lincoln

9:00 am–9:10 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:10 am–9:50 am

Keynote Case Study

Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations

9:10 am–9:50 am

Keynote

10:00 am–10:45 am

Panel

MODERATOR
Krista Berend

Director of Social Media
Texas A&M University
Mohsina Yusuf
Communications Coordinator
Emory University
Eileen Reynolds
Director of Social Media
New York University
Heather Johns
Senior Director of Content Strategy
Bucknell University

10:00 am–10:45 am

Panel

MODERATOR
Brandon Blackburn-Dwyer

Business Growth Expert and Founder
Grasshopper Strategies
Taisa Veras
Director of Social Media
NYC & Company
John Young
Social Business Advisor
Southwest
Roxanne Dalere
Senior Digital Marketing Manager
Shake Shack
Mandy Cudahy
Director of Content and Social
Grubhub

10:45 am–11:15 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing Best Practices

Program C: Influencer Marketing & Employee Advocacy

11:15 am–12:00 pm

Panel

MODERATOR
Kirsten Clark

Associate Director of Enrollment Services Communication & Marketing
University of Houston
Jason Boucher
Social Media Director
University of New Hampshire
Kimberly Stern
Director of Social and Digital Media
Colorado State University
Webb Lewis
Digital Content Specialist
The University of Mississippi

11:15 am–12:00 pm

Leo Morejon
Senior Manager of Social Media Marketing
Applegate

11:15 am–12:00 pm

Andrew Hanelly
Partner
Revmade

11:15 am–12:00 pm

Fireside Chat

Bette Ann Schlossberg
Director of Influencer Marketing
Lyft
Mae Karwowski
Founder and CEO
Obviously

12:10 pm–12:55 pm

Panel

MODERATOR
Jamila Walker

University Social Media Manager
Old Dominion University
Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School
Geoff Coyle
Social Media Editor
West Virginia University
Liz Harter
Social Media Manager
University of Notre Dame
Amy Ortega
Social Media Director
University of Phoenix

12:10 pm–12:55 pm

Casey Mills
Social Media Manager
Swanson Russell
Greg Kirksey
Director of Communications
SiteOne Landscape Supply

12:10 pm–12:55 pm

Liz Koenig
Social Media Lead - IBM Research
IBM

12:10 pm–12:55 pm

Ursula Ringham
Head of Global Influencer Marketing
SAP
Megan Conley
CEO & Founder
Social Tribe

1:00 pm–2:00 pm

2:00 pm–2:45 pm

Panel

Ruben Resendez
President
adHere, Inc.
Jason How
Managing Director
Agency J
Charlie Shin
Partner Manager
Facebook

2:00 pm–2:45 pm

Caleb Gardner
Managing Partner
18 Coffees

2:00 pm–2:45 pm

Megan Toth
Senior Social Media Lead
NBC

2:00 pm–2:45 pm

Katelyn Brower
Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

2:55 pm–3:40 pm

Panel

MODERATOR
Katherine Doble

President and CEO
INGAGE Biz
Josef Bookert
Digital and Social Media Strategist
Yale Medicine
Alyssa Cressotti
Director of Communications and Digital Engagement
Pace University
Mai Nguyen
Marketing Insights Analyst
The Ohio State University

2:55 pm–3:40 pm

Panel

MODERATOR
Charlotte Scaddan

Senior Social Strategist
United Nations
Béatrice Frey
Head of Social Media
UN Women
Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF
Jessie Spielvogel
Vice President – Digital
Fenton

2:55 pm–3:40 pm

Kavita Makdani
Senior Social Media Strategist
Microsoft
Jackie Ostlie
Social Media and Blog Strategist
Microsoft

2:55 pm–3:40 pm

Danielle Wiley
CEO
Sway Group
Colleen Cleary
Director, Public Relations & Influencer Marketing
OXO

3:40 pm–4:00 pm

Networking Break and Refreshments

4:00 pm–4:45 pm

Panel

MODERATOR
Allison Matherly

Coordinator of Digital Engagement
Texas Tech University
Maria DeCabooter
Social Media Strategist
Northern Arizona University
Stephanie Swindle Thomas
Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State
Ellen Doepke
Senior Communications Manager
Michigan State University

4:00 pm–4:45 pm

Terry Rice
Digital Marketing Expert-in-Residence
Entrepreneur Magazine

4:00 pm–4:45 pm

Speaker-Led Roundtable Discussions

Topic A: Tips for Gaining Senior-Level Buy in for Social
(Moderator: Dean DeLisle, Founder, SocialJack)

Topic B: How to Grow and Maintain a Social Media Following
(Moderator: Megan Toth, Senior Social Media Lead, NBC)

Topic C: Using Video Storytelling to Capture and Hold Your Audience's Attention
(Moderator: Kyle Doyle, Founder & Creative Director, Honest Motion)

Topic D: Growing Brand Loyalty Through Social Media Communities
(Moderator: Karalyn Zamora, Director of Digital Marketing and Growth, Gravity Products)

4:00 pm–4:45 pm

Speaker-Led Roundtable Discussions

Topic A: Producing Consistent Content with Limited Resources - for Small Businesses
(Moderator: Rob O'Donnell, Vice President of E-commerce & Digital Marketing, Applegate)

Topic B: Influencer Marketing 101 - What You Should Know Before You Launch a Program
(Moderator: Jessie Spielvogel, Vice President, Digital, Fenton)

Topic C: Developing B2B Social Strategies
(Moderator: Katelyn Brower, Digital Marketing Manager – Global Social Media & Employee Advocacy, Dun & Bradstreet)

Topic D: Influencer Marketing Tools to Help You Manage Your Program
(Moderator: Danielle Wiley, CEO, Sway Group)

 

4:55 pm–5:30 pm

Keynote

Sophie McNeil Wolf
Digital Media Manager
Mississippi Public Universities (Mississippi Institutions of Higher Learning)

4:55 pm–5:30 pm

Keynote

Ryan Peña
Social Media Strategist
Be The Match

5:30 pm

Cocktail Hour

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Day 3: General Summit

Thursday, October 17, 2019

9:00 am–9:50 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:50 am–10:00 am

Tyler Thomas
Senior Director of Integrated Content
University of Nebraska-Lincoln

9:50 am–10:00 am

Ryan Peña
Social Media Strategist
Be The Match

10:00 am–10:40 am

Keynote

Bill Lyon
Multimedia Social Media Producer
Carnegie Mellon University

10:00 am–10:40 am

Keynote

Glenn Gaudet
CEO
GaggleAMP

10:40 am–11:00 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program D: Audience Growth & Brand Engagement

Program E: Leveraging New Social Media Platforms & Features

Program F: Paid Media & Advertising Strategies

11:00 am–11:40 am

Panel

MODERATOR
Kasandrea Sereno, EdD

Senior Academic Advisor
University of South Florida
Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville
Jackie Hartwig
Director of Portfolio Marketing
Strategic Education, Inc.
Jamie Lewis
Social Media Coordinator
University of Georgia

11:00 am–11:40 am

Johnna Rossbach
Director of Integrated Marketing
Jack Link's Protein Snacks

11:00 am–11:40 am

David Berkowitz
Consultant
Serial Marketer

11:00 am–11:40 am

Gaetan Akinrolabu
Associate Director, Paid Media & Social Media Strategy, Corporate Affairs & Investor Relations
Bristol-Myers Squibb

11:50 am–12:30 pm

Panel

MODERATOR
Chris Adam

Publicist/Writer
Purdue University
Michael Benning
Social Media Director
University of Iowa
Lindsey Marcus
Web Content Coordinator
Oklahoma City University
Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University

11:50 am–12:30 pm

Mary Noel
Director of Business Development
DoSomething Strategic

11:50 am–12:30 pm

Trevor Davis
Associate Director, Social Strategy
Digitas North America

11:50 am–12:30 pm

Corey Teich
Associate Director, Paid Media
GLOW

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Panel

MODERATOR
Chris D'Orso

Associate Director of Admissions
SUNY Brockport
Josh McDaniel
Director of Marketing & Branding
Northwestern State University of Louisiana
Ali Yares
Assistant Director & Marketing Campaign Manager
Kogod School of Business at American University
Bill Haug
Executive Director of Marketing
Sacred Heart University

1:30 pm–2:10 pm

Kristi Daraban
Associate Vice President, Social Media
Nationwide

1:30 pm–2:10 pm

Josh Dean
Chief Marketing Officer
S'well
Apu Gupta
CEO
Curalate

1:30 pm–2:10 pm

Ashley Ryneska
Associate Director of Global Communications
Merck

2:20 pm–3:00 pm

Closing Keynote

Tyler Thomas
Senior Director of Integrated Content
University of Nebraska-Lincoln

2:20 pm–3:00 pm

Closing Keynote

3:00 pm

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