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Savings Ends August 15

Day 1: Pre-Summit Social Media Trainings

Tuesday, October 15, 2019

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A
(HIGHER EDUCATION)

Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University
Nicole Carlone Losi
Director of Digital Content
Kent State University

10:00 am–1:00 pm

Workshop A

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

10:00 am–1:00 pm

Workshop B

Dorien Morin-van Dam
Social Media Consultant
More In Media

1:00 pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training B
(HIGHER EDUCATION)

Speaker TBA
Interested in speaking?
Click here to submit a proposal

2:00 pm–5:00 pm

Workshop C

Marlon Doll
Founder & Video Marketing Expert
Vireo Video

2:00 pm–5:00 pm

Workshop D

Dean DeLisle
Founder & CEO
Forward Progress, Inc.

5:00 pm

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Savings Ends August 15

Day 2: General Summit

Wednesday, October 16, 2019

7:45 am–8:45 am

General Summit Registration

8:45 am–9:00 am

Conference Welcome by Summit Producer

Breanna Jacobs
Summit Producer
GSMI

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:00 am–9:10 am

Opening Remarks by Higher Ed Summit Emcee

9:00 am–9:10 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:10 am–9:50 am

Keynote Case Study

Todd Sanders
Director of Social Media and Digital Communications
University of Florida

9:10 am–9:50 am

Keynote

10:00 am–10:45 am

Panel

MODERATOR
Krista Berend

Director of Social Media
Texas A&M University
Mohsina Yusuf
Communications Coordinator
Emory University
Eileen Reynolds
Director of Social Media
New York University
Heather Johns
Senior Director of Content Strategy
Bucknell University

10:00 am–10:45 am

Panel

MODERATOR
Brandon Blackburn-Dwyer

Business Growth Expert and Founder
Grasshopper Strategies
Mallorie Rosenbluth
Director, Social Media & Content Strategy
Grubhub
Taisa Veras
Director of Social Media
NYC & Company

10:45 am–11:15 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing Best Practices

Program C: Influencer Marketing & Employee Advocacy

11:15 am–12:00 pm

Panel

Jason Boucher
Social Media Manager
University of New Hampshire
Kimberly Stern
Director of Social and Digital Media
Colorado State University

11:15 am–12:00 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:15 am–12:00 pm

Andrew Hanelly
Partner
Revmade

11:15 am–12:00 pm

Fireside Chat

Bette Ann Schlossberg
Director of Influencer Marketing
Lyft
Mae Karwowski
Founder and CEO
Obviously

12:10 pm–12:55 pm

Panel

Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School
Geoff Coyle
Social Media Editor
West Virginia University
Liz Harter
Social Media Manager
University of Notre Dame
Amy Ortega
Social Media Director
University of Phoenix

12:10 pm–12:55 pm

Casey Mills
Social Media Manager
Swanson Russell
Greg Kirksey
Director of Communications
SiteOne Landscape Supply

12:10 pm–12:55 pm

Liz Koenig
Social Media Lead - IBM Research
IBM

12:10 pm–12:55 pm

1:00 pm–2:00 pm

2:00 pm–2:45 pm

Panel

2:00 pm–2:45 pm

Caleb Gardner
Managing Partner
18 Coffees

2:00 pm–2:45 pm

Megan Toth
Senior Social Media Lead
NBC

2:00 pm–2:45 pm

Katelyn Brower
Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

2:55 pm–3:40 pm

Panel

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

2:55 pm–3:40 pm

Panel

MODERATOR
Charlotte Scaddan

Senior Social Strategist
United Nations
Béatrice Frey
Head of Social Media
UN Women
Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF

2:55 pm–3:40 pm

Kavita Makdani
Senior Social Media Strategist
Microsoft
Jackie Ostlie
Social Media and Blog Strategist
Microsoft

2:55 pm–3:40 pm

Danielle Wiley
CEO
Sway Group
Colleen Cleary
Director, Public Relations & Influencer Marketing
OXO

3:40 pm–4:00 pm

Networking Break and Refreshments

4:00 pm–4:45 pm

Panel

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Time-Saving Tools & Tips That Will Boost Your Marketing Effectiveness and Maximize Resources (Moderator TBA)

Topic B: How to Grow and Maintain a Social Media Following (Moderator TBA)

Topic C: Tips for Gaining Senior-Level Buy in for Social (Moderator TBA)

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Developing B2B Social Strategies (Moderator: Katelyn Brower, Dun & Bradstreet)

Topic B: Producing Consistent Content with Limited Resources - for Small Businesses (Moderator TBA)

Topic C: Growing Brand Loyalty through Social Media Communities (Moderator TBA)

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Influencer Marketing 101 - What You Should Know Before You Launch a Program (Moderator TBA)

Topic B: Working with Senior Executives as Social Media Influencers (Moderator TBA)

Topic C: Influencer Marketing Tools to Help You Manage Your Program (Moderator TBA)

4:55 pm–5:30 pm

Keynote

Sophie McNeil Wolf
Digital Media Manager
Mississippi Public Universities (Mississippi Institutions of Higher Learning)

4:55 pm–5:30 pm

Keynote

Ryan Peña
Social Media Strategist
Be The Match

5:30 pm

Cocktail Hour

Register Now & Save $500
Savings Ends August 15

Day 3: General Summit

Thursday, October 17, 2019

9:00 am–9:50 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:50 am–10:00 am

9:50 am–10:00 am

Ryan Peña
Social Media Strategist
Be The Match

10:00 am–10:40 am

Keynote

Bill Lyon
Multimedia Social Media Producer
Carnegie Mellon University

10:00 am–10:40 am

Keynote

Glenn Gaudet
CEO
GaggleAMP

10:40 am–11:00 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program D: Audience Growth & Brand Engagement

Program E: Leveraging New Social Media Platforms & Features

Program F: Paid Media & Advertising Strategies

11:00 am–11:40 am

Panel

Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville

11:00 am–11:40 am

Johnna Rossbach
Director of Integrated Marketing
Jack Link's Protein Snacks

11:00 am–11:40 am

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:00 am–11:40 am

Gaetan Akinrolabu
Associate Director, Paid Media & Social Media Strategy, Corporate Affairs & Investor Relations
Bristol-Myers Squibb

11:50 am–12:30 pm

Panel

Michael Benning
Social Media Director
University of Iowa

11:50 am–12:30 pm

Mary Noel
Director of Business Development
DoSomething Strategic

11:50 am–12:30 pm

Trevor Davis
Associate Director, Social Strategy
Digitas North America

11:50 am–12:30 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Panel

1:30 pm–2:10 pm

Kristi Daraban
AVP, Social Media
Nationwide

1:30 pm–2:10 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

1:30 pm–2:10 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

2:20 pm–3:00 pm

Closing Keynote

Tyler Thomas
Senior Director of Integrated Content
University of Nebraska-Lincoln

2:20 pm–3:00 pm

Closing Keynote

3:00 pm

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