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Savings Ends June 27

Day 1: Pre-Summit Social Media Trainings

Tuesday, October 15, 2019

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A
(HIGHER EDUCATION)

Speaker TBA
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10:00 am–1:00 pm

Social Media Training A

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

10:00 am–1:00 pm

Social Media Training B

Dorien Morin-van Dam
Social Media Consultant
More In Media

1:00 pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training B
(HIGHER EDUCATION)

Speaker TBA
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2:00 pm–5:00 pm

Social Media Training C

Marlon Doll
Founder & Video Marketing Expert
Vireo Video

2:00 pm–5:00 pm

Social Media Training D

Dean DeLisle
Founder & CEO
Forward Progress, Inc.

5:00 pm

Register Now & Save $700
Savings Ends June 27

Day 2: General Summit

Wednesday, October 16, 2019

7:45 am–8:45 am

8:45 am–9:00 am

Breanna Jacobs
Summit Producer
GSMI

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:00 am–9:10 am

9:00 am–9:10 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:10 am–9:50 am

Keynote Case Study

Speaker TBA
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9:10 am–9:50 am

Keynote

Speaker TBA
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10:00 am–10:45 am

Panel

Mohsina Yusuf
Communications Coordinator
Emory University

10:00 am–10:45 am

Panel

Mallorie Rosenbluth
Director, Social Media & Content Strategy
Grubhub

10:45 am–11:15 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing Best Practices

Program C: Influencer Marketing & Employee Advocacy

11:15 am–12:00 pm

Panel

Jason Boucher
Social Media Manager
University of New Hampshire

11:15 am–12:00 pm

Speaker TBA
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11:15 am–12:00 pm

Andrew Hanelly
Partner
Revmade

11:15 am–12:00 pm

Fireside Chat

Bette Ann Schlossberg
Director of Influencer Marketing
Lyft
Mae Karwowski
Founder and CEO
Obviously

12:10 pm–12:55 pm

Panel

Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School
Geoff Coyle
Social Media Editor
West Virginia University
Liz Harter
Social Media Manager
University of Notre Dame
Amy Ortega
Social Media Director
University of Phoenix

12:10 pm–12:55 pm

Casey Mills
Social Media Manager
Swanson Russell
Greg Kirksey
Director of Communications
SiteOne Landscape Supply

12:10 pm–12:55 pm

Liz Koenig
Social Media Lead - IBM Research
IBM

12:10 pm–12:55 pm

Glenn Gaudet
CEO
GaggleAMP

1:00 pm–2:00 pm

2:00 pm–2:45 pm

Panel

2:00 pm–2:45 pm

Caleb Gardner
Managing Partner
18 Coffees

2:00 pm–2:45 pm

Megan Toth
Senior Social Media Lead
NBC

2:00 pm–2:45 pm

Katelyn Brower
Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

2:55 pm–3:40 pm

Panel

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

2:55 pm–3:40 pm

Panel

Mario Trubiano
Global Social Media and Marketing Lead
The World Bank
Béatrice Frey
Head of Social Media
UN Women
Charlotte Scaddan
Social Media Strategy Lead
United Nations
Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF

2:55 pm–3:40 pm

Kavita Makdani
Audience Evangelism Manager
Microsoft
Jackie Ostlie
Social Media Strategist, Cloud and Enteprise
Microsoft

2:55 pm–3:40 pm

Danielle Wiley
CEO
Sway Group
Colleen Cleary
Public Relations Director
OXO

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Panel

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

4:55 pm–5:30 pm

Keynote

Speaker TBA
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4:55 pm–5:30 pm

Keynote

Speaker TBA
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5:30 pm

Cocktail Hour

Register Now & Save $700
Savings Ends June 27

Day 3: General Summit

Thursday, October 17, 2019

9:00 am–9:50 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:50 am–10:00 am

9:50 am–10:00 am

10:00 am–10:40 am

Keynote

10:00 am–10:40 am

Keynote

Ryan Peña
Social Media Strategist
Be The Match

10:40 am–11:00 am

Official Drink Sponsors:

Higher Ed Track:
Case Study-Driven Panel Discussions and Q&A

Program D: Audience Growth & Brand Engagement

Program E: Leveraging New Social Media Platforms & Features

Program F: Paid Media & Advertising Strategies

11:00 am–11:40 am

Panel

Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville

11:00 am–11:40 am

Johnna Rossbach
Director of Integrated Marketing
Jack Link's Protein Snacks

11:00 am–11:40 am

Speaker TBA
Interested in speaking?
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11:00 am–11:40 am

Speaker TBA
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11:50 am–12:30 pm

Panel

Michael Benning
Social Media Director
University of Iowa

11:50 am–12:30 pm

Mary Noel
Director of Business Development
DoSomething Strategic

11:50 am–12:30 pm

Trevor Davis
Associate Director, Social Strategy
Digitas North America

11:50 am–12:30 pm

Speaker TBA
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12:30 pm–1:30 pm

1:30 pm–2:10 pm

Panel

1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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2:20 pm–3:00 pm

Closing Keynote

2:20 pm–3:00 pm

Closing Keynote

3:00 pm

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