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Wednesday, October 16, 2019    10:00 am–10:45 am

Social Media Personas: How to Build Out Your Institution's Voice and Tone on Social Media

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Having a clearly identified brand voice and personality across your social channels is one of the most important components of your social strategy. How do you leverage what you know about your audience to define a presence that will resonate with and engage them?

This panel will dive into examples and insights around discussion topics including:

  • No campus? No football? Don’t force it. What makes YOUR audience feel proud/nostalgic/connected/emotional, and how do you harness that? Hint: the “cheerleader” persona doesn’t work for everyone.
  • How informal is too informal? Which emoji are safe? Finding the “fun, well-read party guest” persona, somewhere between stuffy press releases and (embarrassing) impersonations of your students
  • If you can make it here… Notes on taking tone/style inspiration from your location(s)
  • Building guidelines for your institution or department's social media
  • Trying to be trendy. When to utilize trending topics, plus examples of good and bad uses of trending topics

Krista Berend
Director of Social Media
Texas A&M University

 

Heather Johns
Senior Director of Content Strategy
Bucknell University

Eileen Reynolds
Director of Social Media
New York University

Mohsina Yusuf
Communications Coordinator
Emory University

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