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Wednesday, October 16, 2019    12:10 pm–12:55 pm

The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content

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This panel will share insights and case studies on topics including:

  • Stories vs. Feed: What's the difference? How to use 15-second snippets to reach institutional goals
  • Instagram and Facebook Live: Everyone wants to do it, but when is the right time and how do you measure success? Is promotion beforehand or post-event key? How do we get butts in seats AND promote live coverage without clashing?
  • How to seek out student/alumni stories on social media for future social media and digital marketing content
  • How do you translate long-form written content into ephemeral content on Instagram or Snapchat?
  • What topics translate to different audiences? What makes content worthy of a Story?
  • Making the first few seconds count - what gets people to click back to view the content a second time?
  • What tone of voice should you shoot for with Stories?
  • How to use analytics to justify your case to leverage stories for your organizations’ content

Jamila Walker
University Social Media Manager
Old Dominion University

 

Amy Ortega
Social Media Director
University of Phoenix

Geoff Coyle
Social Media Editor
West Virginia University

Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

Liz Harter
Social Media Manager
University of Notre Dame

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