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Wednesday, October 16, 2019    2:00 pm–2:45 pm

Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook

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Panelists will discuss topics including: 

  • How to create super engaging ads
  • How to generate a higher Return On Investment (ROI) with your facebook ad campaigns
  • How important is a landing page to your campaign
  • What tools to use to increase conversions on your ads and landing pages?
  • Campaign launch and testing framework for Facebook and Instagram Advertising.
  • How Facebook and Google punish Higher Ed Institutions when they send traffic to their website and course pages
  • How to utilize Facebook's pixel to get the best results

Ali Yares
Assistant Director & Marketing Campaign Manager
Kogod School of Business at American University


Charlie Shin
Partner Manager

Jason How
Managing Director
Agency J

Ruben Resendez
adHere, Inc.

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