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Wednesday, October 16, 2019    2:55 pm–3:40 pm

Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel

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Panel topics include:

  • How can communicators track brand awareness?
  • How do you define “conversions” mean for higher education?
  • How do you make metrics attractive? How do you communicate their effectiveness?

Katherine Doble
President and CEO


Mai Nguyen
Marketing Insights Analyst
The Ohio State University

Alyssa Cressotti
Director of Communications and Digital Engagement
Pace University

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

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