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Wednesday, October 16, 2019    4:00 pm–4:45 pm

How to Best Communicate With And Engage Faculty, Staff & Students: Creative Ways to Share Academic & Research Content on Social

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Panel topics include:

  • How to work with faculty and staff who are social media shy
  • Ways to start a conversation and break the ice with those who are reluctant to participate
  • How to leverage story highlights to create evergreen content that can live on professor’s bios, department, and college websites
  • Showcasing the student research experience through their eyes: how to collect content from students and share it in a meaningful and interactive way
  • Demystifying discovery majors, graduate programs, and research through visual content, storytelling, and advertising
  • Education and outreach: explaining, educating, and involving administrators for buy-in

Kasandrea Sereno, EdD
Senior Academic Advisor
University of South Florida


Ellen Doepke
Senior Communications Manager
Michigan State University

Stephanie Swindle Thomas
Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State

Maria DeCabooter
Assistant Director, NAU Social Media
Northern Arizona University

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