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Wednesday, October 16, 2019    4:55 pm–5:30 pm

Using Data, Metrics, and Tools to Drive ROI

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Yassss…we know content is King/Queen and YAAASSS…we know that video is the future of social. While those best practices are critical to success for brands, we also need to know how to show this success in a meaningful way to our leadership team. Data, metrics, and tools come together as critical ways to tell a story on how our work in the social media space is affecting ROI for organizations. 

In this talk, you can expect to learn the following:

  • Real examples of using data to inform what works/what doesn't
  • How to use data to help redefine your social strategy
  • Free & not-free tools you can use, depending on your budget
  • How data can increase your budget for social

 

Ryan Peña
Social Media Strategist
Be The Match

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