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Wednesday, October 16, 2019    9:10 am–9:50 am

Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters

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My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.

 Following my presentations, attendees will be able to…

  • Set up and run a similar program to ours while applying some of the same concepts
  • Use video, apps, and other tools to diversify their content streams and engage with their target audiences more effectively
  • Drive more audience members to their website using social media
  • Increase engagement during events
  • Develop tools to report on their audience engagement via social media

 

Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations

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