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Wednesday, October 16, 2019    2:55 pm–3:40 pm

How to Use Data to Inform Creative and Copy Decisions

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In this session, we’ll bridge the world of data and creativity to show how both can live harmoniously to create a better customer experience and drive your KPIs and performance. You’ll learn how to use data (no, you don’t need to be an Excel expert) to inform your creative and copy strategy, how social intelligence can be your new best friend, and to always keep your customer at the front of everything you do. Though we can’t promise you’ll be an expert in pivot tables, you’ll walk away with a different perspective on how numbers can really be the turning point for your creative and copy efforts.

Attend this session and learn:

  • Examples of successful data-driven campaigns
  • The value of understanding who your audience is
  • How social intelligence can help you surprise and delight your audience


Kavita Makdani
Senior Social Media Strategist

Jackie Ostlie
Social Media and Blog Strategist

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