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Social is always changing and, with it, the way we tell stories. Engaging leadership isn’t always an easy task, especially if they’re not used to the informal nature of social. At universities, we want to take them beyond handshakes and ribbon cuttings. We want to see them with students, showcasing their personality and interacting online.
I can’t promise we’ll get them on TikTok tomorrow, but I can promise we’ll discuss the road to a more engaged leadership.
We’ll also take a look at some real-world examples from CMU’s social accounts including what ended in a friendly online battle between university deans.