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Thursday, October 17, 2019    11:00 am–11:40 am

Launching and Measuring an Effective Influencer Marketing Program

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Panelists will share best practices and insights on topics including: 

  • What are some current opportunities and challenges in influencer marketing for higher education?
  •  What are the characteristics that make up an influencer in the higher education space?
  • Can a professor become influential? If so, what are some best practices?
  • What resources are available for educators and others to become influential in their space?
  • What are some successful influencer tactics that your university has tested?
  • How do you track the results of your influencer campaign?
  • How are your influencer strategies integrated with your paid media strategies?

Kasandrea Sereno, EdD
Senior Academic Advisor
University of South Florida


Jackie Hartwig
Director of Portfolio Marketing
Strategic Education, Inc.

Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville

Jamie Lewis
Social Media Coordinator
University of Georgia

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