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Thursday, October 17, 2019    11:50 am–12:30 pm

How Institutions are Running Creative Social Media Campaigns to Strengthen Brand Reputation (and How to Bounce Back When Campaigns Fail)

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Topics include:

  • Where do you get creative inspiration for your campaigns?
  • What steps do you take to try to ensure successful execution?
  • What has been the significance of having a targeted audience in your campaigns?
  • How have you and your team used research and data to strengthen the likelihood of success?
  • How do you measure success with your campaigns? Where does brand reputation fit in?
  • What advice do you have on how to bounce back from failed campaigns?

Chris Adam
Publicist/Writer
Purdue University

 

Lindsey Marcus
Web Content Coordinator
Oklahoma City University

Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University

Michael Benning
Social Media Director
University of Iowa

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