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Thursday, October 17, 2019    11:00 am–11:40 am

How to Navigate An Organic vs Paid Digital Strategy

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Social media channels are rapidly becoming media companies that are focusing on a “pay to play” principle. This means developing a paid social media strategy is extremely important. What does that mean for organic content?

In this session, Gaetan will explore:

  • When you should be using an organic strategy to boost your paid efforts
  • The importance of organically inserting your company and thought-leadership in the right conversations your target audience is paying attention
  • Thoughts on the question everyone is asking: “Is organic social media execution dead?”


Gaetan Akinrolabu
Director of Paid Media and Social Media Strategy
Bristol-Myers Squibb

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