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Tuesday, October 15, 2019: Pre-Summit Workshops

Our workshops are three-hour deep dive sessions, built to help you get answers to your business challenges. Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.

Social media workshops are an essential part of your conference experience! Here’s why:

 We hand-pick our workshop facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

 We introduce you to the workshop leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

 We keep workshop numbers limited to ensure you have dedicated, one-on-one time with each workshop trainer to get your specific questions answered.

 
Kelly Bennett
Miami University
Nicole Carlone Losi
Kent State University

Social Media Workshop A
(HIGHER EDUCATION)

10:00 am–1:00 pm — Navigating a Crisis - How to Build Your Social Crisis Comms Plan

Limited Seating — Registration Required

Who is this social training for? Crises occur on every college campus. Being prepared and having a plan in place can help avoid a PR nightmare, and in some cases, can help you catch an issue before it becomes a full-blown crisis. Social media managers and those involved with their brand’s crisis communications strategy will walk away with the tactical elements needed to develop or enhance their organization’s social media crisis communications strategy.

Topics covered include:

1. Crisis strategy

- Developing an organizational command structure/who to have on your social “team"
- What protocols to have in place
- Collaborating with other teams: web, media, administration, creative, etc.

2. Real-world campus crisis examples: national, smaller-scale and the unthinkable

- How to navigate your way through these 

3. How to develop a listening strategy

- Developing a listening strategy
- The value of listening tools
- How to determine the best listening tool (paid and free)

4. Interactive session

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Mary Olivieri
CBD Marketing
Kelly Bradley
CBD Marketing

Workshop A

10:00 am–1:00 pm — Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

Limited Seating — Registration Required

In this interactive session, you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier.

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Dorien Morin-van Dam
More In Media

Workshop B

10:00 am–1:00 pm — How To Secure Business Growth with Retention Marketing

Limited Seating — Registration Required

Let’s talk about how you can grow your business by nurturing the customers you already have using customer service-friendly retention marketing ideas!

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From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization. 
Tyler Thomas
University of Nebraska-Lincoln

Social Media Workshop B
(HIGHER EDUCATION)

2:00 pm–5:00 pm — Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion

Limited Seating — Registration Required

If you work in higher ed social, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. I’ve been in your shoes and social in higher ed is tough, but it doesn’t have to be! In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization. 

Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.

In this training you will learn:

  • How to be laser-focused on your audience(s) and build an Audience Map
  • Build a Content Inventory that allows you to work smarter not harder
  • Develop a Social Snapshot to actively measure your success and prove your ROI

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Marlon Doll
Vireo Video

Workshop C

2:00 pm–5:00 pm — Convert Viewers Into Customers with YouTube Marketing and Ads

Limited Seating — Registration Required

This workshop will show you how to build a successful YouTube channel and execute a profitable YouTube Ads, and how to monitor and optimize your campaign for further success. Learn how video can be your greatest ROI for your business!

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Dean DeLisle
SocialJack

Workshop D

2:00 pm–5:00 pm — Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0

Limited Seating — Registration Required

In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers.

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Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the workshops?
Absolutely! Contact Kelly [email protected] about group discounts for attending workshops.


Are workshops included in my general summit access pass?
No, access to these workshops is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the workshops, you’ll need to purchase a dedicated ticket to that workshop.


How many people attend workshops?
We limit seating to 40 to make sure the workshop leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple workshops?
Yes! You can attend both AM and PM workshops (and you get $100 off your workshop day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon workshop sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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