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Mohsina Yusuf

Communications Coordinator
Emory University

Mohsina Yusuf is the Communications Coordinator for the Department of Radiology and Imaging Sciences at the Emory University School of Medicine. She has more than three years of experience in multiple aspects of higher education, and social media content creation has always been one of her primary responsibilities. Shortly after graduating from Auburn University in May 2016 with a degree in public relations, she went on to work at the University of Georgia for two years as a Public Relations Specialist. In October 2018, she returned to her beloved hometown of Atlanta to come work for Emory University. Mohsina also has experience in advertising, marketing, and NCAA Division I sports communication.

Mohsina Yusuf’s Session(s):

Case Study: Times Are Negative but Your Content Doesn't Have to Be: The Positive Power of Social Media

As social media managers, we're immediately put to the test during a crisis. We have to think and act fast, and often times that includes changing our social media strategies. During these unprecedented times, people look to our official accounts for useful information and important updates, but it's also important to remember that for many, social media is a mental breather and a way to unwind from a stressful day. Here's a look at how the Emory University School of Medicine, as well as other companies around the country, responded to COVID-19 on social media by putting out relevant, helpful but positive content.

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