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Times Are Negative but Your Content Doesn't Have to Be: The Positive Power of Social Media

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As social media managers, we're immediately put to the test during a crisis. We have to think and act fast, and often times that includes changing our social media strategies. During these unprecedented times, people look to our official accounts for useful information and important updates, but it's also important to remember that for many, social media is a mental breather and a way to unwind from a stressful day. Here's a look at how the Emory University School of Medicine, as well as other companies around the country, responded to COVID-19 on social media by putting out relevant, helpful but positive content.


Mohsina Yusuf
Communications Coordinator
Emory University

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