Amy Ortega is the Social Media Director at University of Phoenix, where she oversees and implements the strategy for the University’s social channels. Amy considers herself a true social media OG, having worked in the industry since 2011. She has a strong passion for developing engaging, consumable content and providing a personalized community management approach that fosters a sense of community for students. Amy holds a bachelor’s degree in communications and MBA from University of Phoenix. Outside of work, Amy aspires to be a Pinterest Mom, enjoys a good glass of wine, and she loves testing out new recipes.