Kasandrea Sereno is a college advisor from Tampa Florida. She is an alumna of the University of South Florida, holding a bachelor’s degree in business management and industrial psychology, an MBA, and a Master’s in Education-College Student Affairs. She recently completed her doctorate in Higher Ed Organizational Leadership & Policy at Vanderbilt University and currently works as a certified career counselor and academic advisor at USF and will be an incoming board member for the National Insititute of Social Media. Her research interests include organizational behavior and digital marketing specifically the areas of buyer behavior and social media. In 2015 she founded HigherEdSocial, the largest Facebook group for social media professionals in higher education, and enjoys collaborating with colleagues on best practices and creating trainings to help universities better leverage social media to increase their student retention and satisfaction. She has spoken at professional, higher-ed, and technology conferences around the world and regularly presents on college campuses about generation z and how to use social media to build an educational brand.