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Rob Peeler

Social, Digital, and Multimedia Coordinator, College of Health and Human Development
Penn State University

Originally from Stowe, Pennsylvania, Rob Peeler came to University Park in 2002 after spending 2 years at the Berks campus. After receiving his degree from Penn State in Computer Engineering, Rob took a unique career path and started working as a teacher and faculty trainer for Kaplan Test Prep and Admissions, helping students achieve competitive standardized test scores and training other teachers to do the same.

In 2013, Rob decided to build on his interest in communications, social media, and web design and took a role with The Rock Ethics Institute in The College of the Liberal Arts. His position, newly created, gave him the opportunity to re-design the institute’s website and branding, lead the communications subcommittee for Institute involved organizations (The Consortium for the Study of Leadership and Ethics; Philosophy in an Inclusive Key Summer Institute), chair the College of the Liberal Arts Dean’s Staff Advisory committee, and run the communication campaigns for the Stand Up awards program through its 10 year anniversary. Currently, as Social, Digital, and Multimedia Coordinator for the College of Health and Human Development, Rob continues to lead social media and communications efforts at Penn State at a higher level.

Rob Peeler’s Session(s):

9:10 a.m.–9:50 a.m. — Wednesday, October 28, 2020

Penn State Case Study : Breaking Down Silos - Working Together and Empowering Your Team to Develop New Approaches and Align KPIs Across Department Teams

Social media is becoming part of many staff roles within higher. This presents a variety of challenges for higher education social media managers as those managing social media accounts at colleges and universities are a mixture of novice, intermediate, and advanced users. Additionally, students, faculty, staff, alumni, and friends interact with social media in different ways and every college major interacts with social media in unique ways. In order to overcome these challenges, social media teams need to work together and be "social" behind the scenes.

Within Penn State's College of Health and Human Development, we’ve worked to break down department silos and develop ways to learn from each other. Together we've helped novice users become more familiar with social media and helped the experts look at things in a different light. This allowed our team to feel empowered and develop their own approaches to social media and spearhead various initiatives.

This presentation will describe how we moved from 10 independent social channels to one social enterprise working together to achieve the same goal. We'll highlight an Instagram takeover focused on undergraduates and strategies to reach alumni, specifically those graduates of the last decade. At the conclusion of our presentation, we'll provide a virtual toolkit for attendees where you can replicate or borrow any of our strategies, tools, templates, and more.

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