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Whether you're leading an enterprise content team, or a serving as a content team of one, we're all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It's time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.