John Reid

Glacier Communications
John Reid has nearly a decade of experience in the youth advertising space, developing and executing innovative digital media campaigns of all sizes. John has had the pleasure of working with prominent higher education institutions such as Columbia University, government agencies like the DC National Guard, and non-profits such as Big Brothers Big Sisters. 
In his role at Glacier, John oversees concept development and strategic direction. He utilizes his experience and Glacier's heavy investment in research to understand the best way to reach youth while conveying values they identify with. Whether it is an anti-vaping campaign targeting underserved youth or a high-level vaccination campaign, John understands the tactics and strategies required to deliver the best results without breaking the bank. 

John Reid’s Session

9:45 a.m.–10:30 Pacific — Monday, October 23, 2023

Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms

Alright, folks, get ready to learn how to make those Gen Z-ers double-tap and swipe up like there's no tomorrow. Glacier’s presentation explores the latest trends and insights on advertising to Gen Z, a highly influential and digitally-savvy group. We'll delve into the unique characteristics of this demographic, including their values, behaviors, and preferences regarding digital platforms. Through case studies and best practices, we'll examine successful campaigns that have effectively targeted Gen Z audiences on popular social media channels like TikTok, Instagram, Snapchat, and YouTube.

Attendees will walk away with an understanding of how to engage and connect with this key demographic, including tips on creating authentic, relatable, and visually compelling content that resonates with Gen Z. And who knows, maybe you'll even start using words like 'yeet' and 'lit' without feeling ‘cheugy’.

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