Sarah Barnes

Associate Director, Communications and Marketing
Harvey Mudd College

Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications. At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Born and raised in Southern California, Sarah earned a bachelor's degree in English literature from Cal Poly Pomona (go, Broncos!) and is better than average at creating nail art and sleeping in. She adores kids, talking to strangers, roller skating, and shopping solo at Target.

Sarah Barnes’s Session

10:30 a.m.–11:15 a.m. Pacific — Monday, October 23, 2023

Panel: Integrating UGC into Your Social Strategy

User-generated content (UGC) can be an incredible addition to your content strategy. It provides an authentic view of your campus that marketers may not always be able to capture independently and is a great opportunity to represent students, alumni, and faculty perspectives.

This panel will discuss:

  • How to find the highest-quality UGC to feature on your channels (through running contests and other initiatives)
  • Examples of UGC that have driven notable engagement from various audiences (students, alumni, faculty)
  • How to get creative teams and administration to buy into UGC over polished, full-production videos/content pieces
  • Your checklist for using UGC properly: asking for permission, vetting someone’s account/affiliation with your school, giving credit, etc.
  • How UGC contributes to brand storytelling and building campus community
  • Tracking the success of your UGC
Check out our early bird ticket prices!
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