Deanna Stevens Ulrich

Director of Digital Content
Kent State University

Deanna Stevens Ulrich serves as the Associate Director of Digital Content within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional social media accounts, along with developing and implementing strategy for the university’s and presidential social media presence. She also assists various partners across the university’s eight-campus system with best practices, guidance and maintaining university brand standards. Deanna graduated from Kent State with B.S. in Journalism and Mass Communications and Northwestern University with a M.A in Sports Administration.

Deanna Stevens Ulrich’s Session

12:15 p.m.–1:00 p.m. Pacific — Tuesday, October 24, 2023

Panel: How to Choose the Right Social Media Platforms for Your Institution

This panel will discuss:

  • An overview of which platforms our panelists are most active on and why
  • The research and strategy that can help you decide when a new platform makes sense for your brand, including examples of recent new profile launches from our panelists
  • When, why, and how to say no to new platform suggestions, including examples
  • How to decide when it may be time to sunset a profile
  • How analytics and audience insights can help you determine where you should be active
  • When to (or not to) duplicate content across platforms by identifying the purpose of your post
  • Leveraging different platforms for different kinds of content and communications
Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct