Joel Villarini Falbe

Director of Social Media
Florida International University

I am a digital & social media marketing and communications professional with over 20 years of experience across multiple industries. I’ve worked as a client, agency, and media, providing me a full circle understanding.  Graduated from the University of Denver with a B.A. in Digital Media Studies and currently pursuing an M.S. in Marketing from Florida International University (FIU).

My experience includes building websites, social media management and audits, content production, crisis management, podcasting, and digital strategy specializing in Hispanic audiences. I’ve worked with brands such as Dr Pepper, Avocados from México, Southwest Airlines, The Home Depot, and more. My work has been recognized and awarded, including the Latin Social TV Award for Best Connected Show (Idol Puerto Rico 2012).

I currently serve as Social Media Director for FIU, where I develop content strategies, social listening, vendor management, training, media buying, and analytics while providing support to colleges and units.

Joel Villarini Falbe’s Session

11:00 a.m.–11:45 a.m. Pacific — Tuesday, October 24, 2023

Panel: Preparing Your Team to Leverage Social Media for Crisis Comms

This panel will discuss:

  • How to prepare your team for a crisis through tabletop and other exercises
  • How and when to use social media listening and monitoring
  • The importance of communicating context
  • Why documentation should always be a part of your strategy
  • Health/safety crises versus reputation crises and examples of how your team can approach each
  • Tools that are available to help your team handle a crisis
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