Jenny Li Fowler

Director of Social Media Strategy
Massachusetts Institute of Technology

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts.

Jenny Li Fowler’s Session

11:00 a.m.–11:45 a.m. Pacific — Tuesday, October 24, 2023

Panel: Preparing Your Team to Leverage Social Media for Crisis Comms

This panel will discuss:

  • How to prepare your team for a crisis through tabletop and other exercises
  • How and when to use social media listening and monitoring
  • The importance of communicating context
  • Why documentation should always be a part of your strategy
  • Health/safety crises versus reputation crises and examples of how your team can approach each
  • Tools that are available to help your team handle a crisis
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