Ashley Villanueva

Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering

Ashley is the director of marketing and communications at UC Berkeley's Fung Institute for Engineering Leadership. She has over ten years of experience in higher education marketing and communications and is passionate about understanding and solving problems for others through social media and web strategy. She enjoys creating "A-ha" moments for others through clear and beautifully presented information. When she's not glued to her computer screen, you can find her binging a new series, wine tasting, or hiking. Guarantee: She'll never turn down the opportunity to discuss one's latest TV binge or favorite hiking trail.

Ashley Villanueva’s Session

Recruitment and Paid Advertising - How to Generate Leads Through Paid Ads

Are you looking to generate new and qualified leads, convert leads into applicants, or diversify your application pool? 

Attend this session for a crash course on developing an effective digital marketing strategy for student recruitment. This is a session you’ll find valuable for any budget or staffing level! While most examples will center on graduate student recruitment, many tips will be relevant and transferable to undergraduate recruitment.  

You’ll learn how to:

  • Determine your marketing budget and staffing abilities
  • Identify your desired audience and most effective platforms
  • Develop a strong lead form page with website tracking enabled
  • Reiterate and refine your copy and creative for effective results
Check out our early bird ticket prices!
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