Social Media Marketing Strategy for Higher Education

Ashley Villanueva’s Session

Recruitment and Paid Advertising - How to Generate Leads Through Paid Ads

Are you looking to generate new and qualified leads, convert leads into applicants, or diversify your application pool?

Attend this session for a crash course on developing an effective digital marketing strategy for student recruitment. This is a session you’ll find valuable for any budget or staffing level! While most examples will center on graduate student recruitment, many tips will be relevant and transferable to undergraduate recruitment.

You’ll learn how to:

Determine your marketing budget and staffing abilities
Identify your desired audience and most effective platforms
Develop a strong lead form page with website tracking enabled
Reiterate and refine your copy and creative for effective results