Elissa Fontenot

Assistant Director - Digital
Texas State University (TXST)

A Texas State University alum, Elissa has over a decade of experience in digital marketing including content strategy, digital advertising, and email marketing. She currently shapes the content strategy for a half-dozen social media accounts at TXST plus the digital advertising efforts and our high-profile web properties.

Elissa Fontenot’s Sessions

1:15 p.m.– 2:00 p.m. Pacific — Monday, October 23, 2023

Panel: Managing Social Media on Behalf of University Leadership

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

  • How to introduce new leadership to a university community and plan a presidential transition
  • Finding the best opportunities for your leadership to interact with your online community 
  • Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
  • Tapping into your leaders’ authenticity
  • Dealing with difficult subjects and when/how to engage
  • Taking calculated risks and having fun

9:15 a.m.–10:00 p.m. Pacific — Tuesday, October 24, 2023

Speaker-Led Roundtable Discussion

How to Work with Student Content Teams

Check out our early bird ticket prices!
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