Elissa Fontenot

1:15 p.m.– 2:00 p.m. Pacific — Monday, October 23, 2023

Panel: Managing Social Media on Behalf of University Leadership

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

• How to introduce new leadership to a university community and plan a presidential transition
• Finding the best opportunities for your leadership to interact with your online community 
• Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
• Tapping into your leaders’ authenticity
• Dealing with difficult subjects and when/how to engage
• Taking calculated risks and having fun

9:15 a.m.–10:00 p.m. Pacific — Tuesday, October 24, 2023

Speaker-Led Roundtable Discussion

How to Work with Student Content Teams