TC Clark

Executive Social Media Specialist
University of California, Davis

As Chancellor Gary S. May’s Executive Social Media Specialist, TC Clark is responsible for creating and implementing strategy, producing award-winning content, and managing his social media channels.

Since she arrived at UC Davis in 2019, TC has managed social media channels and created strategies for Chancellor May, former Provost Ralph Hexter, and Provost Mary Croughan. Her background in higher education, social media, and general nerd-lore has provided a foundation to create successful content authentic to Chancellor May’s personality, voice, and values.

Before arriving at UC Davis, TC worked at Sacramento State, engaging directly with students, faculty, staff, and the public on education and outreach. She also spent 5+ years applying her communication, design, and photography skills to the role of Social Media Specialist at CalRecycle, a California Environmental Protection Agency branch. She was also responsible for establishing a social media, education, and outreach program for MendoRecycle.

TC has a BA and MFA in photography, loves playing with her four-legged children, and enjoys murder mysteries.

Accolades include a CASE Grand Gold Award, CASE Bronze Award, Silver Educational Ad Award, PR News Digital and Social Award Honorable Mention, and Educational Ad Award for Merit.

TC Clark’s Session

1:15 p.m.– 2:00 p.m. Pacific — Monday, October 23, 2023

Panel: Managing Social Media on Behalf of University Leadership

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

  • How to introduce new leadership to a university community and plan a presidential transition
  • Finding the best opportunities for your leadership to interact with your online community 
  • Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
  • Tapping into your leaders’ authenticity
  • Dealing with difficult subjects and when/how to engage
  • Taking calculated risks and having fun
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