Maya Wesby

Social Media Manager
Harvard Graduate School of Education

Maya Wesby is the Social Media Manager for the Harvard Graduate School of Education, where she handles the ideation, execution, and analysis of content across channels. She curates the school's social presence through engagement with the campus community, promoting school-wide events, and adapting editorial posts and announcements into social-first content. She supports the school's brand as a leading institution in the education field and as a welcoming community for those who want to Learn to Change the World.

Previously, Maya supported social campaigns for brands including Samsung, Dove, and HomeGoods. She is a master's student studying journalism with the Harvard Extension School and holds a bachelor's in history from Princeton University.

Maya Wesby’s Session

10:30 a.m.–11:15 a.m. Pacific — Monday, October 23, 2023

Panel: Integrating UGC into Your Social Strategy

User-generated content (UGC) can be an incredible addition to your content strategy. It provides an authentic view of your campus that marketers may not always be able to capture independently and is a great opportunity to represent students, alumni, and faculty perspectives.

This panel will discuss:

  • How to find the highest-quality UGC to feature on your channels (through running contests and other initiatives)
  • Examples of UGC that have driven notable engagement from various audiences (students, alumni, faculty)
  • How to get creative teams and administration to buy into UGC over polished, full-production videos/content pieces
  • Your checklist for using UGC properly: asking for permission, vetting someone’s account/affiliation with your school, giving credit, etc.
  • How UGC contributes to brand storytelling and building campus community
  • Tracking the success of your UGC
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