Melinda Lammert

Social Media Manager
University of Colorado Denver

Melinda Lammert is the Social Media Manager for the University of Colorado Denver. She manages the institutional and admissions accounts through strategic planning, content development, community engagement, and data analysis.
Melinda collaborates with and supports the university's schools, colleges, and departments in social media efforts. She leads a team of social media student workers who act as brand ambassadors and content creators. Melinda is passionate about building a strong community for CU Denver students through the university's social channels.
She is enrolled in CU Denver's MBA program and will graduate this fall. Before working for the University of Colorado Denver, Melinda was with the University of Pittsburgh in Pittsburgh, PA.

Melinda Lammert’s Session

The Dos and Dont's of Jumping on Social Media Trends

Who doesn't want to jump on a social media trend? They're fun and relatable, increase engagement, and boost your profile. However, it's a slippery slope regarding which trends a university should and shouldn't participate in. In this presentation, we will take an in-depth look at social trends that are great for a school or university and those that may not work.

You'll learn:

  • How to know what makes something a social media trend
  • Ways to identify if you should or should not participate
  • Thinking through content creation based on a trend
  • Best practices for what to do when you decide you'd like to join one
Check out our early bird ticket prices!
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