Abby Wood Meczywor

Associate Director of Digital Strategy
Wiliams College

Abby Wood Meczywor is the associate director of digital strategy at Williams College in Williamstown, Massachusetts. She is responsible for the ongoing leadership and development of the college’s social media strategy and other digital platforms, providing analytics-based guidance to the Office of Communications and campus colleagues and guiding the development of digital campaigns around special projects, priorities, and events. Abby has an extensive background in digital marketing and content creation at for-profit and non-profit organizations and previously led marketing efforts at a world-renowned dance festival. She holds a B.A. from Williams College and an M.A. from Columbia University Graduate School of Journalism.

Abby Wood Meczywor’s Session

12:15 p.m.–1:00 p.m. Pacific — Tuesday, October 24, 2023

Panel: How to Choose the Right Social Media Platforms for Your Institution

This panel will discuss:

  • An overview of which platforms our panelists are most active on and why
  • The research and strategy that can help you decide when a new platform makes sense for your brand, including examples of recent new profile launches from our panelists
  • When, why, and how to say no to new platform suggestions, including examples
  • How to decide when it may be time to sunset a profile
  • How analytics and audience insights can help you determine where you should be active
  • When to (or not to) duplicate content across platforms by identifying the purpose of your post
  • Leveraging different platforms for different kinds of content and communications
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