Shanel Maurer

Social Media Specialist, Enrollment
The University of Akron

Shanel Maurer is the Social Media Specialist for Enrollment at The University of Akron. She manages the University's admissions accounts, focusing on content creation, social media analysis, and enrollment marketing strategy. Over the last five years, she has gained valuable insights into how people react, ask questions, and connect on social media. Shanel has developed a passion for building communities between customers and brands through her work.

Before joining The University of Akron, Shanel worked in the beauty industry, creating and implementing marketing strategies for cosmetology schools and salons. Shanel holds a BBA in Entrepreneurship and Marketing from Kent State University and is pursuing her MBA from The University of Akron.

Shanel Maurer’s Sessions

9:15 a.m.–10:00 p.m. Pacific — Tuesday, October 24, 2023

Speaker-Led Roundtable Discussion

Developing Consistent Content as a Team of One

Unlock the Power of Tailored Creative and Copy for Maximum Engagement on Every Platform

Do you need help finding the right content that resonates with your audience? During this session, learn how to optimize social media content for various platforms. Explore why platform-specific content is crucial for effective communication and how it can help increase engagement and reach. The session will also emphasize the importance of consistency across platforms and the benefits of a data-driven approach to content strategy. Attendees will leave the session with practical tips and best practices for tailoring their graphics and copy to achieve maximum impact on each social media platform.

Check out our early bird ticket prices!
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