Brett Gerrish

Senior Account Executive, PR & Social Media
2.718 Marketing

Brett Gerrish is Senior Account Executive for the PR and Social Media Department at 2.718 Marketing, a Chicago-based, fully-integrated marketing and PR agency. With nearly 15 years of experience across marketing, PR, communications, content development, and industry-focused associations, he has led and assisted countless businesses in delivering high-quality, effective messaging to audiences in B2B and B2C.

Over his career, he has provided strategic recommendations to higher education institutions, including Herzing University, and companies representing the manufacturing, health care, financial services, food/food ingredients, and home/building products sectors. He holds a Master’s degree in communication, a Master’s degree in political science from Marquette University, and a Bachelor’s degree in political science from Grand Valley State University.

When he is not helping his clients grow boldly, he splits his time between his 13-year-old Belgian Shepard and goodest girl, Chloe, and rooting on his home state Detroit Lions, who will eventually one day make a Super Bowl… He’s almost positive it will happen.

Brett Gerrish’s Session

1:00 p.m.–1:45 p.m. Pacific — Tuesday, October 24, 2023

5 Content Brainstorm Steps that Generate Big Ideas

Have you ever tried to create content from scratch? It's hard! With every idea feeling like it's been done before, how do you create unique and engaging pieces repeatedly? 

A really smart and strategic content brainstorm.

In this session, 2.718 Marketing will take you down the path they use to create big, exciting ideas that deliver results for their Higher Education clients.

You'll learn to:

  • Understand your target audience, including their needs, interests, and preferences via persona development
  • Analyze your competitors' content to track trends, identify gaps in the market, and develop unique content while discovering what works and what doesn't
  • Create clear content goals and expectations to help you stay focused and in alignment with your school's overarching marketing goals
  • Generate a wide range of ideas and bring fresh perspectives to the creative process
  • Deliver informed recommendations that keep your audiences coming back for more

Following these steps, you'll develop effective marketing content that drives engagement with prospective, transfer, and graduate students and parental decision-makers.

Check out our early bird ticket prices!
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