Erica Colaianne

Interim Director of Social Media & Public Engagement
University of Michigan
Erica Colaianne leads the social communications office (#UMSocial) and the strategic oversight of the President’s Public Engagement and Impact Initiative at the University of Michigan. In this capacity, she amplifies the breadth of research and expertise at the university while elevating dynamic content to educate and engage students. Driving the coordination of cohesive strategies and leveraging expertise to address societal challenges, she identifies collaborative approaches to communicate innovative and crucial information. Erica previously served as associate director for marketing and communications at Wayne State University, and has worked with healthcare organizations, nonprofits, and as a journalist.  

Erica Colaianne’s Sessions

1:15 p.m.– 2:00 p.m. Pacific — Monday, October 23, 2023

Panel: Managing Social Media on Behalf of University Leadership

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

  • How to introduce new leadership to a university community and plan a presidential transition
  • Finding the best opportunities for your leadership to interact with your online community 
  • Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
  • Tapping into your leaders’ authenticity
  • Dealing with difficult subjects and when/how to engage
  • Taking calculated risks and having fun

9:15 a.m.–10:00 p.m. Pacific — Tuesday, October 24, 2023

Speaker-Led Roundtable Discussion

How to Share and Elevate Research from Your School on Social

Check out our early bird ticket prices!
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