Erica Colaianne

Director of Social Media
University of Michigan

Erica Colaianne is the Director of Social Media at the University of Michigan, where she leads the social communications team that creates dynamic content every day for audiences of more than 2.4 million. Representing a world-class institution known for academic excellence, innovative research, competitive athletics, and a vast global alumni network, she strategizes informational, inclusive, and inventive content to educate, engage, and enthrall U-M audiences across all social platforms. Driving the coordination of cohesive strategies, she brings social communicators throughout the institution together to cultivate collaborations for creative content that demonstrates the immense impact of the institution and encapsulates the Wolverine experience. 

Erica previously worked in communications and marketing at Wayne State University, and prior to joining the higher education community, she led communications and marketing efforts for a range of organizations, including healthcare, media companies, and nonprofits. She graduated from Wayne State University with a bachelor’s degree in journalism and received a master’s degree in integrated marketing communications from Eastern Michigan University.

Erica Colaianne’s Sessions

1:15 p.m.– 2:00 p.m. Pacific — Monday, October 23, 2023

Panel: Managing Social Media on Behalf of University Leadership

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

  • How to introduce new leadership to a university community and plan a presidential transition
  • Finding the best opportunities for your leadership to interact with your online community 
  • Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
  • Tapping into your leaders’ authenticity
  • Dealing with difficult subjects and when/how to engage
  • Taking calculated risks and having fun

9:15 a.m.–10:00 p.m. Pacific — Tuesday, October 24, 2023

Speaker-Led Roundtable Discussion

How to Share and Elevate Research from Your School on Social

Check out our early bird ticket prices!
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