Kate Flynn

Associate Director of Digital Engagement and Social Strategy
Carnegie Mellon University

Kate Flynn wears the many hats of a digital marketer — social media, email, web strategy, and more. Kate currently manages the Carnegie Mellon University Alumni Association's social presence. She also prepares alum email communications and assists with overall digital strategy. Before joining the world of higher education, Kate managed social media for companies like Huffy Bicycles, Aquafresh, Sensodyne, and Pronamel. She developed the digital marketing strategies of many Pittsburgh-area businesses. Kate holds a bachelor's degree from Allegheny College in Meadville, PA.

 

Kate Flynn’s Sessions

8:45 a.m.–9:30 p.m. Pacific — Monday, October 23, 2023

Speaker-Led Roundtable Discussion

Social Media Tool Recommendations

It’s (Not) Complicated: Engaging with Alumni via Social Media

Your university spends four years building a relationship with each and every student. Don’t let that love fizzle out after they get their diploma!

Social media platforms have become ideal tools for networking and building communities, making them an obvious choice for staying connected with your alumni base. Drawing from personal examples and case studies, we will explore successful social media initiatives that have strengthened alumni engagement, participation, and sentiment.

In this session, you will learn:

  • How to find where social media fits into your communications mix
  • How to craft compelling social media content specifically tailored to alumni audiences without burning your team (or yourself) out
  • How a paid strategy can help you grow your following and reach more alumni
  • How to track your success and continuously optimize your strategies and tactics
  • How to avoid frustrating pitfalls and navigate the ever-changing landscape of social media with your sanity intact

This session will equip you with the knowledge and tools to cultivate a vibrant, engaged alumni community, drive positive sentiment and support your organizational goals via social media.

Check out our early bird ticket prices!
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