Liz Harter

Senior Social Media Manager
University of Notre Dame

Liz Harter is passionate about social media and helping brands project their best selves on new media platforms. With a background in journalism and public relations, she is, at heart, a storyteller - though the stories are often told in 280-characters or less now. For the past ten years, Liz Harter has served as the Social Media Manager for the University of Notre Dame. In that role she is the voice behind the highest level accounts on the academic side of campus. She also consults on social media strategy with others both on campus and off.

Liz Harter’s Session

11:00 a.m.–11:45 a.m. Pacific — Tuesday, October 24, 2023

Panel: Preparing Your Team to Leverage Social Media for Crisis Comms

This panel will discuss:

  • How to prepare your team for a crisis through tabletop and other exercises
  • How and when to use social media listening and monitoring
  • The importance of communicating context
  • Why documentation should always be a part of your strategy
  • Health/safety crises versus reputation crises and examples of how your team can approach each
  • Tools that are available to help your team handle a crisis
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