Nicole DeRuiter Cho

Social Media Manager
Caltech

Nicole Cho is a social media OG, having started pitching bloggers and journalists via Twitter in 2008. She is the social media manager at Caltech, where she helps the world connect with the science being produced by some of the world's leading researchers and engineers.

Nicole believes that asking and answering the question "how can I help" is the secret to developing effective communication.

When Nicole isn't tracking public sentiment or drafting copy about cutting-edge science, she's probably at the park with her two sons or lost in the pages of a good book.

Nicole DeRuiter Cho’s Session

11:00 a.m.–11:45 a.m. Pacific — Tuesday, October 24, 2023

Panel: Preparing Your Team to Leverage Social Media for Crisis Comms

This panel will discuss:

How to prepare your team for a crisis through tabletop and other exercises
How and when to use social media listening and monitoring
The importance of communicating context
Why documentation should always be a part of your strategy
Health/safety crises versus reputation crises and examples of how your team can approach each
Tools that are available to help your team handle a crisis

Check out our early bird ticket prices!