Hillary Smith

Assistant Director of Social Media
Clemson University

Hillary Smith serves as the Assistant Director of Social Media at Clemson University. She oversees the paid social media strategy, analytics, and reporting needs for the brand's social media accounts. In addition, Hillary serves as a resource for the campus community focusing on social media account assistance, paid social media campaigns, reporting, and digital accessibility. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University.

Hillary Smith’s Session

10:15 a.m.–11:00 a.m. Pacific — Tuesday, October 24, 2023

Implementing a Test, Learn and Optimize Strategy with Social Advertising

When it comes to social media advertising, where do you begin? Selecting the correct creative, placements, and budget can be overwhelming. And once the ads are live, where do you go from here? What does success look like during and afterward? This session will teach you how to set up and prepare for a social media campaign properly. We'll cover KPIs to monitor during the campaign to ensure optimization and reporting structures for your team and leadership.

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